Monetization project | Leegality

Litmus Test

Leegality has always been a paid product and we have been monetizing for over half a decade. Therefore, the Litmus Test for Leegality is not required.

Substitute Pricing

Leegality is a document execution platform. This means that Leegality provides tools to businesses to help them carry out paperwork digitally with the core action being a digital signature.

Substitute	Description	Legal Compliance	Flexibility to use	Physical Effort?	Variable Cost	Fixed Cost
Leegality	Our Product provides electronic signatures and document execution tools	High	High	Low	Medium	Medium
Wet-ink Signature	Signatures that you do on a piece of paper using a pen	Medium	Low	High	High	Medium
Email	Agreeing to a document by acknowledging over an email	Low	Low	Medium	Low	Low
Clickwrap	Checkbox you select while agreeing to T&C on most websites	Low	Low	Low	Low	Low
OTP Acknowledgement	Providing confirmation using an OTP	Medium	Medium	Low	Low	Medium

Understanding Monetization Design

Our Monetization Design is a Hybrid of Subscription and Transactional Models.

Subscription Model - We charge our customers a yearly license fee to allow them access to our platform.

Transactional Model - Leegality also charges a nominal transactional cost on each transaction that happens on the platform.

Question	Answer	Reasoning
Who are we charging?	Every User	While there is a transactional cost for everyone, the license fee is only for Core and Power Users.
When are we charging?	Before Transaction	We have a Prepaid Wallet Recharge that is required before a transaction and a license fee that needs to be paid yearly in advance.
What are we charging for?	Access (License Fee) + Output (Per Transaction)	For Core and Power Users, we charge a license fee yearly and for every transaction. For Casual Users, we only allow simple transactions and charge on a pay-as-you-go basis. Core Action: Getting a Document Digitally Signed (eSign) Platform Currency: eSign Credits
How much are we charging?	Highly Variable	Casual Users: Very Low Core and Power Users: License Fee and quoted transactional costs vary drastically It's difficult to evaluate the perceived value for Leegality but as per the case studies, the perceived value in terms of Time Saved (after their shift from their existing solution to Leegality) can range from 3X to 10X.

Pricing Page

Pricing is not available on Leegality's Pricing Page because the solution is highly customized and negotiable.

Instead, the pricing page consists of the features that Leegality provides in different plans.

How do our Customers discover the Pricing?

This is what our Funnel Looks like:

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The customer learns about our quoted pricing after the Product Demo Page.

Existing Pricing Page

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Effects that are currently being used:

✅ Social Proofing

Observations

5 Plans are on display on the Pricing Page. This is highly confusing. At the end of the day, there can only 2 types of pricing plans: Personal Plan (without license fee) and Enterprise Plan (with license fee)
Scale and Enterprise Plans are visibly 99% similar.
There's a drastic difference between Startup and Premium Plan, in terms of features being offered.
The major CTA is to "Book a Demo", which looks a lot like a Data Collection form.

The Pricing Page seems irrelevant in its current form because there is no pricing available there. It looks more like a feature comparison